{"id":1024,"date":"2016-02-01T20:54:17","date_gmt":"2016-02-01T19:54:17","guid":{"rendered":"http:\/\/www.brozermo.com\/en\/?p=1024"},"modified":"2016-02-01T20:59:31","modified_gmt":"2016-02-01T19:59:31","slug":"how-big-brands-are-boosting-customer-loyalty-through-gamification","status":"publish","type":"post","link":"https:\/\/www.brozermo.com\/en\/how-big-brands-are-boosting-customer-loyalty-through-gamification\/","title":{"rendered":"How Big Brands Are Boosting Customer Loyalty Through Gamification"},"content":{"rendered":"

The marketing world has long embraced the use of games and gaming elements for advertising, inspiring customer loyalty, and even replacing customer education. From keeping corporate learners engaged to mobilizing customers and creating communities, let\u2019s take a look at how these marketing teams are utilizing gamification to up their game.<\/h2>\n<\/div><\/section>\n

This article is a large excerpt from the one\u00a0published by\u00a0ANDREW FAYAD<\/a><\/span>\u00a0<\/span>\u00a0on http:\/\/tech.co<\/a>,\u00a0which you can read the full by clicking on the link below<\/span>:\u00a0Read the full article ><\/a><\/p>\n<\/div><\/section>\n

Create a Community (Nike<\/a>)<\/h3>\n
The Nike+ community is unparalleled when it comes to fitness fanatics. Since its conception in 2007, Nike+ has been dedicated to helping athletes, especially runners, track and tout their mileage. Having \u00a0garnered over 11 million users, the Nike+ platform enables athletes to track their runs, input times and results, and then compare and share with millions of other users. They can also earn points and challenge friends and family. Since the creation of the Nike+ community, Nike has increased its share of the American running shoe market by 14 percent. Humans are social creatures by nature, so Nike+ is capitalizing on the desire for community by allowing users to interact and share results with one another.<\/h6>\n

\"Gamification-BrandCommunity01\"<\/p>\n

Lesson:<\/b>\u00a0The big takeaway here is that\u00a0social collateral is key.\u00a0When brands make community involvement part of the process to engage and motivate customers; when they can converse with, and see how they stack up against, others, people are more likely to stick with a program.<\/h6>\n<\/div><\/section>\n\n