{"id":1601,"date":"2017-01-30T11:57:58","date_gmt":"2017-01-30T10:57:58","guid":{"rendered":"http:\/\/www.brozermo.com\/en\/?p=1601"},"modified":"2017-01-30T12:07:25","modified_gmt":"2017-01-30T11:07:25","slug":"does-your-small-business-marketing-have-game","status":"publish","type":"post","link":"https:\/\/www.brozermo.com\/en\/does-your-small-business-marketing-have-game\/","title":{"rendered":"Does Your Small Business Marketing Have Game?"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_one_half-352b07ef7d3bc99b2e9f92e7a9e06bdb\">\n.flex_column.av-av_one_half-352b07ef7d3bc99b2e9f92e7a9e06bdb{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-av_one_half-352b07ef7d3bc99b2e9f92e7a9e06bdb av_one_half  avia-builder-el-0  el_before_av_one_half  avia-builder-el-first  first flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-av_textblock-0366cc7376be6c9e82a3e9cc8987b64f '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>The Game\u2019s the Thing. The marketing thing that is\u2014and a great way to engage your customers with your company and with your brand.<\/h2>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_textblock-6c4e1785a8f9bdc54e3d7bcb70f1c1bc\">\n#top .av_textblock_section.av-av_textblock-6c4e1785a8f9bdc54e3d7bcb70f1c1bc .avia_textblock{\nfont-size:10px;\n}\n<\/style>\n<section  class='av_textblock_section av-av_textblock-6c4e1785a8f9bdc54e3d7bcb70f1c1bc '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>This article is a large excerpt from\u00a0that posted by <a href=\"https:\/\/paysimple.com\/blog\/author\/lhephner\/\" target=\"_blank\" rel=\"noopener\">Lisa Hephner<\/a> in <a href=\"https:\/\/paysimple.com\/blog\/category\/small-business\/tip-of-the-week\/\" target=\"_blank\" rel=\"noopener\">Tip of the Week.<\/a> You can read the full article here:\u00a0<a href=\"https:\/\/paysimple.com\/blog\/does-your-small-business-marketing-have-game\" target=\"_blank\" rel=\"noopener\">Read the full article &gt;<\/a><\/p>\n<\/div><\/section><\/p><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_one_half-2a64de42b738552fe666ca889af77e28\">\n.flex_column.av-av_one_half-2a64de42b738552fe666ca889af77e28{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-av_one_half-2a64de42b738552fe666ca889af77e28 av_one_half  avia-builder-el-3  el_after_av_one_half  el_before_av_hr  flex_column_div av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_image-5d9a569a49a6da7945692e8821b0d2b1\">\n.avia-image-container.av-av_image-5d9a569a49a6da7945692e8821b0d2b1 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-av_image-5d9a569a49a6da7945692e8821b0d2b1 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-av_image-5d9a569a49a6da7945692e8821b0d2b1 av-styling-no-styling avia-align-center  avia-builder-el-4  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><a href=\"http:\/\/www.studentshow.com\/gallery\/Long-Shadow-Flat-Icons-SEO-and-Web-Icons-Set\/13694647\" class='avia_image' target=\"_blank\" rel=\"noopener noreferrer\" aria-label='SEO-SERVICES-ICONS-INTERNET-MARKETING-ICONS-SET-PREVIEW'><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-5361 avia-img-lazy-loading-not-5361 avia_image ' src=\"https:\/\/www.brozermo.com\/brozermo\/wp-content\/uploads\/2017\/01\/Advergame-Icon.jpeg\" alt='' title='SEO-SERVICES-ICONS-INTERNET-MARKETING-ICONS-SET-PREVIEW'  height=\"491\" width=\"600\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.brozermo.com\/brozermo\/wp-content\/uploads\/2017\/01\/Advergame-Icon.jpeg 600w, https:\/\/www.brozermo.com\/brozermo\/wp-content\/uploads\/2017\/01\/Advergame-Icon-300x246.jpeg 300w, https:\/\/www.brozermo.com\/brozermo\/wp-content\/uploads\/2017\/01\/Advergame-Icon-450x368.jpeg 450w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/a><\/div><\/div><\/div><\/div>\n<div  class='hr av-av_hr-dcd2069817a0e3d34ae04cad8f3443c7 hr-default  avia-builder-el-5  el_after_av_one_half  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<section  class='av_textblock_section av-av_textblock-0366cc7376be6c9e82a3e9cc8987b64f '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3>This approach goes far beyond simply sponsoring or placing a logo into a game that has nothing to do with your business or your industry. It includes\u00a0<a href=\"https:\/\/en.wikipedia.org\/wiki\/Gamification\" target=\"_blank\" rel=\"noopener\">gamification<\/a>\u00a0techniques which apply game elements such as leader boards and awards to business goals such as brand loyalty or increasing sales. It also includes the fairly new\u00a0<a href=\"http:\/\/digitalmarketing-glossary.com\/What-is-Advergame-definition\" target=\"_blank\" rel=\"noopener\">Advergame<\/a>, in which branding such as a logo, color scheme, and\/or branding concept is made an integral part of an online or mobile game.<\/h3>\n<\/div><\/section>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_hr-a6de236e6c183bbbd700292deacd2b52\">\n#top .hr.hr-invisible.av-av_hr-a6de236e6c183bbbd700292deacd2b52{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-av_hr-a6de236e6c183bbbd700292deacd2b52 hr-invisible  avia-builder-el-7  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<section  class='av_textblock_section av-av_textblock-0366cc7376be6c9e82a3e9cc8987b64f '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>Gamification<\/h2>\n<p>With gamification the goal is to use a game to reinforce desired behavior by using the context of gaming to persuade users to complete tasks\u2013 such as filling out surveys, paying bills, or even purchasing products they don\u2019t really need\u2014that they would ordinarily find tedious or reject outright without the gaming aspect.\u00a0(&#8230;)<\/p>\n<h2>Advergames<\/h2>\n<p>Advergames are games designed specifically to promote a brand or product. In a sophisticated implementation a totally custom game is developed to bring a brand\u2019s essence to life. These are of course large expensive projects best suited to big brands. For those with a small budget, and even no programming skills, a simpler approach is to plug your brand\u2019s elements into an existing game template.<\/p>\n<p><a href=\"http:\/\/mobileecosystemforum.com\/2016\/01\/12\/brands-and-advergaming-the-untapped-potential\/\" target=\"_blank\" rel=\"noopener\">This post<\/a>\u00a0provides a great comparison of simple and complex advergames. It highlights\u00a0<a href=\"http:\/\/scarecrowgame.com\/game.html\" target=\"_blank\" rel=\"noopener\">Chipotle\u2019s Scarecrow game<\/a>\u00a0as, \u201ca great example of advergaming\u2026[that] conveys that it \u2018cares\u2019 about promoting natural food and is fighting against the \u2018evil\u2019 of processed food.\u201d<\/p>\n<p>While creating Advergames for your website and blog is one way to go, the explosion of mobile has been a boom for advergaming.\u00a0\u00a0<a href=\"https:\/\/www.gamewheel.com\/game-ads-next-big-thing-after-video-ads\/\" target=\"_blank\" rel=\"noopener\">This post<\/a>\u00a0notes that, \u201c79% of people aged between 18-44 have their smartphones with them 22 hours a day, seven days a week. More than 62% of adults and 85% of teens play mobile games.\u201d It also notes that mobile game playing is about evenly split between men and women. Advergames that promote friend play and sharing on social media platforms such as Facebook are becoming popular as well.<\/p>\n<p>One reason these advergames are so popular, and effective, is that they leverage the emotions involved with game playing for the embedded brand. And unlike pesky banner ads or other intrusions into the user experience, interaction with a game is a conscious choice. And interestingly, studies show that most players are not turned-off by advertising integrated into a game as they are by other sponsorships such as ads playing before a video they want to watch.<\/p>\n<p>The\u00a0<a href=\"http:\/\/www.iab.net\/media\/file\/IAB_Games_Ad_Eco_Guide.pdf\" target=\"_blank\" rel=\"noopener\">IAB Games Advertising Ecosystem Report<\/a>\u00a0provides a great overview how companies are integrating gaming into their marketing plans.\u00a0\u00a0<a href=\"https:\/\/www.gamewheel.com\/game-ads-next-big-thing-after-video-ads\/\" target=\"_blank\" rel=\"noopener\">This post<\/a>\u00a0from online game company Gamewheel, takes the topic step further by differentiating between longer lasting advergames and short (30-60 second) versions it calls \u201cGame Ads.\u201d<\/p>\n<h2>Creating Your Own Advergame<\/h2>\n<p>Regardless of the type of advergame approach you take, a typical implementation will contain three elements: a start screen, the game, and a destination screen. You should create all of these to reinforce your brand, and to lead a player towards the action(s) you\u2019d like them to take\u2014whether that\u2019s to download a whitepaper, sign-up for a newsletter, share the game, make a purchase using a coupon, etc.<\/p>\n<p>The goal of your game might simply be to have potential customers interact with your brand in a positive way that will make them more receptive to future more direct marketing contacts. Alternately, you can use your game as a mechanism to collect contact information or to promote a special event or sale.<\/p>\n<p>You can create a game for a single platform\u2014a website, Facebook, or an iOS or Android App. However, you are far better served by exporting your game to multiple platforms so your customers can play it in any (and all) environments they choose. Most game creation applications support output in multiple formats\u2014so there is really no technical excuse not to provide multi-platform support.<\/p>\n<p>The\u00a0<a href=\"https:\/\/www.gamewheel.com\/create-ad-game-campaign-using-facebook-definitive-guide\" target=\"_blank\" rel=\"noopener\">How to create a game ad campaign using Facebook \u2013 the definitive guide<\/a>\u00a0from Gamewheel provides instructions that will be useful regardless of the platform you use to create your game.<\/p>\n<p>A fast and easy way to see if advergaming is right for your small business is to jump in and give it a try. Gamewheel provides a\u00a0<a href=\"https:\/\/www.gamewheel.com\/pricing\/\" target=\"_blank\" rel=\"noopener\">free trial account<\/a>\u00a0that enables you to customize and publish any of their\u00a0<a href=\"https:\/\/portal.gamewheel.com\/#\/\" target=\"_blank\" rel=\"noopener\">game templates<\/a>, and offers 1000 free plays. After that you need to pay for game packages, with each play costing 0.10 \u20ac ($0.11).<\/p>\n<p><a href=\"https:\/\/www.ad-games.com\/\" target=\"_blank\" rel=\"noopener\">AdGames<\/a>\u00a0is another company offering customizable games. You can create games for free with an account, but cannot publish them. Output for a single platform (web, iOS, Android) costs $49, with discounts for publishing the same game to multiple platforms.<\/p>\n<p>If you use\u00a0<a href=\"https:\/\/www.adobe.com\/products\/captivate.html\" target=\"_blank\" rel=\"noopener\">Adobe Captivate 9<\/a>, there are several customizable games included in the Interactions library.<\/p>\n<h2>Play PaySimple Match<\/h2>\n<p>The following simple match game was created using Adobe Captivate 9. It is just about as basic an advergame as you can get, but if you enjoy playing it, then chances are your customers will enjoy playing similar advergames you create for your small business. <a href=\"https:\/\/paysimple.com\/blog\/does-your-small-business-marketing-have-game\/\" target=\"_blank\" rel=\"noopener\">(To download and play\u00a0the free PaySimple Match advergame,\u00a0jump to the post page and an automatic download will start.)<\/a><\/p>\n<\/div><\/section>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_textblock-6c4e1785a8f9bdc54e3d7bcb70f1c1bc\">\n#top .av_textblock_section.av-av_textblock-6c4e1785a8f9bdc54e3d7bcb70f1c1bc .avia_textblock{\nfont-size:10px;\n}\n<\/style>\n<section  class='av_textblock_section av-av_textblock-6c4e1785a8f9bdc54e3d7bcb70f1c1bc '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>This article is a large excerpt from\u00a0that posted by <a href=\"https:\/\/paysimple.com\/blog\/author\/lhephner\/\" target=\"_blank\" rel=\"noopener\">Lisa Hephner<\/a> in <a href=\"https:\/\/paysimple.com\/blog\/category\/small-business\/tip-of-the-week\/\" target=\"_blank\" rel=\"noopener\">Tip of the Week.<\/a> You can read the full article here:\u00a0<a href=\"https:\/\/paysimple.com\/blog\/does-your-small-business-marketing-have-game\" target=\"_blank\" rel=\"noopener\">Read the full article &gt;<\/a><\/p>\n<\/div><\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":1602,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[11,7],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Does Your Small Business Marketing Have Game? - Brozermo<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.brozermo.com\/en\/does-your-small-business-marketing-have-game\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Does Your Small Business Marketing Have Game? - Brozermo\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.brozermo.com\/en\/does-your-small-business-marketing-have-game\/\" \/>\n<meta property=\"og:site_name\" content=\"Brozermo\" \/>\n<meta property=\"article:published_time\" content=\"2017-01-30T10:57:58+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2017-01-30T11:07:25+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.brozermo.com\/brozermo\/wp-content\/uploads\/2017\/01\/Advergame-Icon.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"491\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Christian Moreillon\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Christian Moreillon\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.brozermo.com\/en\/does-your-small-business-marketing-have-game\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.brozermo.com\/en\/does-your-small-business-marketing-have-game\/\"},\"author\":{\"name\":\"Christian Moreillon\",\"@id\":\"https:\/\/www.brozermo.com\/#\/schema\/person\/01a9fbd532d5862c7b4e1ef492a6d52a\"},\"headline\":\"Does Your Small Business Marketing Have Game?\",\"datePublished\":\"2017-01-30T10:57:58+00:00\",\"dateModified\":\"2017-01-30T11:07:25+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.brozermo.com\/en\/does-your-small-business-marketing-have-game\/\"},\"wordCount\":1170,\"publisher\":{\"@id\":\"https:\/\/www.brozermo.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.brozermo.com\/en\/does-your-small-business-marketing-have-game\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.brozermo.com\/brozermo\/wp-content\/uploads\/2017\/01\/Advergame-Icon.jpeg\",\"articleSection\":[\"advergame\",\"gamification - serious gaming - en\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.brozermo.com\/en\/does-your-small-business-marketing-have-game\/\",\"url\":\"https:\/\/www.brozermo.com\/en\/does-your-small-business-marketing-have-game\/\",\"name\":\"Does Your Small Business Marketing Have Game? 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