{"id":1796,"date":"2018-01-22T13:45:41","date_gmt":"2018-01-22T12:45:41","guid":{"rendered":"http:\/\/www.brozermo.com\/en\/?p=1796"},"modified":"2018-01-22T14:13:28","modified_gmt":"2018-01-22T13:13:28","slug":"1796","status":"publish","type":"post","link":"https:\/\/www.brozermo.com\/en\/1796\/","title":{"rendered":"GAMIFICATION TRENDS FOR 2018"},"content":{"rendered":"<section  class='av_textblock_section av-av_textblock-0366cc7376be6c9e82a3e9cc8987b64f '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>It\u2019s that time of year to look into the trend predictions crystal ball of data analysis. Having scanned through the latest reports on the gamification industry, the findings are quite contradictory. Some reports indicate a decline in growth by 2021 and others predict a steady 30% growth, either way reports do agree that it is now a multi-billion dollar industry.<\/h2>\n<\/div><\/section>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_one_half-352b07ef7d3bc99b2e9f92e7a9e06bdb\">\n.flex_column.av-av_one_half-352b07ef7d3bc99b2e9f92e7a9e06bdb{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-av_one_half-352b07ef7d3bc99b2e9f92e7a9e06bdb av_one_half  avia-builder-el-1  el_after_av_textblock  el_before_av_one_half  first flex_column_div av-zero-column-padding  column-top-margin'     ><section  class='av_textblock_section av-av_textblock-0366cc7376be6c9e82a3e9cc8987b64f '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3>Hype is over<\/h3>\n<h4>First trend that we notice is that the crazy hype around gamification has passed. Hype tends to come with ridiculous claims and a lot of people jumping on the band wagon, because it is \u201cThe\u201d thing to do. It means that people who are actively looking to invest in gamification are now coming from a more educated viewpoint and really see it as a solution that may work for them rather than a way of keeping up with the hip trends.<\/h4>\n<p>In fact Gartner, who predicted at the peak of the hype that most gamification projects would fail due to bad design, is now saying it sees companies introducing gamification as part of a larger digital transformation and innovation program. From our perspective, I find it a positive that the serious buyers will become more serious and that also means a lot of hype sellers will disappear, which makes room for those of us providing solutions that are working and sustainable for clients.<\/p>\n<p>(&#8230;)<\/p>\n<\/div><\/section><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_one_half-2a64de42b738552fe666ca889af77e28\">\n.flex_column.av-av_one_half-2a64de42b738552fe666ca889af77e28{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-av_one_half-2a64de42b738552fe666ca889af77e28 av_one_half  avia-builder-el-3  el_after_av_one_half  el_before_av_textblock  flex_column_div av-zero-column-padding  column-top-margin'     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_image-1ea4b3e81e0e9e379c57600967da5fbd\">\n.avia-image-container.av-av_image-1ea4b3e81e0e9e379c57600967da5fbd img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-av_image-1ea4b3e81e0e9e379c57600967da5fbd .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-av_image-1ea4b3e81e0e9e379c57600967da5fbd av-styling- avia-align-center  avia-builder-el-4  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-5393 avia-img-lazy-loading-not-5393 avia_image ' src=\"https:\/\/www.brozermo.com\/brozermo\/wp-content\/uploads\/2018\/01\/gamification-495x400.jpg\" alt='' title='gamification'  height=\"400\" width=\"495\"  itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><\/div>\n<section  class='av_textblock_section av-av_textblock-0a93526d8b644cd150654a412abd4819 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h5 class=\"tw-data-text vk_txt tw-ta tw-text-small\" dir=\"ltr\" data-placeholder=\"Traduction\"><span lang=\"en\">This article is a large excerpt from the one\u00a0published by\u00a0An Coppens<\/span><span class=\"post__author__name\">\u00a0<\/span>\u00a0on <span style=\"text-decoration: underline; color: #ff6600;\"><a style=\"color: #ff6600; text-decoration: underline;\" href=\"https:\/\/gamificationnation.com\" target=\"_blank\" rel=\"noopener\">Gamification Nation,<\/a><\/span>\u00a0<span lang=\"en\">which you can read the full by clicking\u00a0<span style=\"text-decoration: underline;\"><span style=\"color: #ff6600;\"><a style=\"color: #ff6600; text-decoration: underline;\" href=\"https:\/\/gamificationnation.com\/gamification-trends-2018\/\" target=\"_blank\" rel=\"noopener\">here<\/a><\/span><\/span><\/span><\/h5>\n<\/div><\/section>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_hr-c9ba6ccf0e28539cef079a4b419f7f68\">\n#top .hr.hr-invisible.av-av_hr-c9ba6ccf0e28539cef079a4b419f7f68{\nheight:25px;\n}\n<\/style>\n<div  class='hr av-av_hr-c9ba6ccf0e28539cef079a4b419f7f68 hr-invisible  avia-builder-el-6  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<section  class='av_textblock_section av-av_textblock-0366cc7376be6c9e82a3e9cc8987b64f '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h4>Gamification of HR<\/h4>\n<p>Several reports state that the next growth area for gamification is the field of Human Resources and HRTech in general. In my personal opinion, HR Tech has been the poor unfortunate sibling when it comes to major innovation investment. Typically the likes of Fintech and other areas with deeper pockets and larger budgets, seem to attract innovation far ahead of HR. Saying that, we have noticed a distinct increase in enquiries in this field and concur with the HR experts that there is a definite increase in appetite in this area. Josh Bersin from Deloitte pointed out that gamification in HR would span across several business processes and not just simply applied to learning. As part of a digitalisation strategy for the HR process, gamification fits right in; especially when you want to put employees at the centre of the process. Employee engagement strategies include elements of gamification especially around skills evidence based recruitment, feedback, performance management and increasingly well-being and benefits. It is our area of focus for the coming year, and also what we have been working with since the beginning of the company, so speak to us around your objectives and we will tell you how we can assist.<\/p>\n<p>(&#8230;)<\/p>\n<h4>Artificial intelligence is dipped into<\/h4>\n<p>Gamification platforms and engines are slow to dip their toes into adjacent technologies, but the first movers are starting to come up. Recommendation algorithms have been around in marketing and customer engagement for some time, typically they haven\u2019t used gamification to work but they are going there, which is why gamification platforms (just like learning management systems, CRM\u2019s and other enterprise softwares) are also venturing into adding recommendation style algorithms to their solutions. Some of the early day gamification engines are being left behind and newer faster adapting solutions are coming out. I am looking forward to the day where chatbots, or other AI team members work alongside us to educate and motivate us, my guess is that they will be better than humans over time at this too (but it won\u2019t happen in 2018 yet).<\/p>\n<h4>Growing number of niche solutions &amp; price points<\/h4>\n<p>Gamification platforms used to be limited to a handful that would stand up as an enterprise worthy software solution for enterprise budgets. However more and more niche platforms addressing a business process element are coming out each week. In the last 6 months, we were approached by at least one new vendor a month, if not more. We also found when looking for solutions for our clients that nearly for each specific problem there were some ready made apps as well as possibilities with existing and emerging platforms. We see the big players having to fight harder to maintain their position and niche solutions playing a bigger role. From a buying perspective it also means that the price points are becoming more affordable albeit potentially with some functionality limitations. Integration with existing software tools in the corporate sector continues to be in high demand. Hence being listed on major ERP platform stores is advantageous, whilst it doesn\u2019t guarantee sales it does reduce the perception of risk involved from a buyers perspective.<\/p>\n<h4>Mobile first<\/h4>\n<p>Asian, Middle Eastern and African markets, where mobile is often the first device that allows for online interactions, are driving growth of gamified application development in these markets. The request is not only simply a mobile solution, but equally gamified at the same time. Mobile application development in these markets is fast and many niche applications are finding their way to the rest of the world. Multi-national organisations are also more and more developing branded specific apps to serve a purpose for clients and employees. Being able to deploy your gamification strategy and platform on mobile is a key going forward. If we look at any commuter train or bus, the use of mobile devices is all around us, so no surprise really gamification is increasingly mobile.<\/p>\n<p>(&#8230;)<\/p>\n<p>To conclude is the market growing or declining? Well we see the hype as dying \u00a0but the market and growth opportunity for gamification still in a healthy place. The need for research to back up the claims made by vendors and evidence in numbers is still in it\u2019s infancy. The challenge here is always when you have multiple game mechanics at play, which ones are the ones making the difference and it also makes studies maybe not so comparable. In short we have a growing market, with a need for more research and evidence to sustain it over time.<\/p>\n<\/div><\/section>\n<section  class='av_textblock_section av-av_textblock-0a93526d8b644cd150654a412abd4819 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h5 class=\"tw-data-text vk_txt tw-ta tw-text-small\" dir=\"ltr\" data-placeholder=\"Traduction\"><span lang=\"en\">This article is a large excerpt from the one\u00a0published by\u00a0An Coppens<\/span><span class=\"post__author__name\">\u00a0<\/span>\u00a0on <span style=\"text-decoration: underline; color: #ff6600;\"><a style=\"color: #ff6600; text-decoration: underline;\" href=\"https:\/\/gamificationnation.com\" target=\"_blank\" rel=\"noopener\">Gamification Nation,<\/a><\/span>\u00a0<span lang=\"en\">which you can read the full by clicking\u00a0<span style=\"text-decoration: underline;\"><span style=\"color: #ff6600;\"><a style=\"color: #ff6600; text-decoration: underline;\" href=\"https:\/\/gamificationnation.com\/gamification-trends-2018\/\" target=\"_blank\" rel=\"noopener\">here<\/a><\/span><\/span><\/span><\/h5>\n<\/div><\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":1799,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[10,7],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.3 - 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