After the emphasis and analysis stage we move to the “Define” and synthesis stage, where we creatively piecing the puzzle together to form whole ideas. Time to organise, interpret, and make sense of the data we have gathered to create a problem statement. It is essential for the process as it guides you and your team, focusing on specific needs that you have uncovered. It also creates a sense of possibility and optimism that allows team members to spark off ideas in the next Ideation stage.
And a GOOD problem statement should be: human-centered, broad enough not to restrict creativity and narrow enough to be manageable and avoid energy dispersion of the team(s).
Ideation stage is THE Time where we concentrate on idea generation. It’s time to break down barriers and unleash the co-creative spirit we all have, to bring out new concepts and outcomes to fuel and source material for building prototypes and getting innovative solutions into the hands of your users.
Ideation methods are numerous and you have certainly already practiced some of them, such as Brainstorm, Mindmap, Sketchstorm, Storyboard, World Café, etc. That’s where our experience in active facilitation and visual thinking help to reach fruitfull co-creative sessions workshops.
Prototyping stage is essential to bring conceptual or theoretical ideas and concepts to life. and exploring their real-world impact before finally executing them. All too often, design teams reach final project execution before their effective viability. Your prototype allows you to confront the ideas, concepts and innovations you have found and created with the reality of the field and of your (current or future) users, consumers or clients.
Prototypes can be anything from sketches to 3D models, interactive digital mockups, role-playing: just anything that lets you make your ideas tangible and testable.
Test stage goes hand in hand with the prototype phase, since you will most often test your prototypes with users. When you test ideas and prototypes with users, you gain a deeper understanding of your users and also gain their feedback to improve your designs.
In fact, the Test stage of the design thinking process often provide feeds into other stages, allowing allow you to empathize and gain deeper understanding of your users; it may also lead to insights that change the way you define your problem statement; it may generate new ideas to solve the user problem; and, finally, it helps you improve your prototype.
Formally, the launch stage does not belong to the design thinking process, but it is obviously part of the journey. It is the moment when all the energy and involvement put into the process pays off. It is the moment of truth, the culmination of the process.
Depending on the subject, the product developed, the service created, the change made, the result can take many forms. Launching a new product and putting it on the market, publishing a new digital service and its communication campaign, transforming a structure and its tools and actions applied.
And we can also accompany you on this road to success.