Our journey starts here
EMPATHISE
DEFINE
After the emphasis and analysis stage we move to the “Define” and synthesis stage, where we creatively piecing the puzzle together to form whole ideas. Time to organise, interpret, and make sense of the data we have gathered to create a problem statement. It is essential for the process as it guides you and your team, focusing on specific needs that you have uncovered. It also creates a sense of possibility and optimism that allows team members to spark off ideas in the next Ideation stage.
And a GOOD problem statement should be: human-centered, broad enough not to restrict creativity and narrow enough to be manageable and avoid energy dispersion of the team(s).
DEFINE
IDEATE
Ideation stage is THE Time where we concentrate on idea generation. It’s time to break down barriers and unleash the co-creative spirit we all have, to bring out new concepts and outcomes to fuel and source material for building prototypes and getting innovative solutions into the hands of your users.
Ideation methods are numerous and you have certainly already practiced some of them, such as Brainstorm, Mindmap, Sketchstorm, Storyboard, World Café, etc. That’s where our experience in active facilitation and visual thinking help to reach fruitfull co-creative sessions workshops.
PROTOTYPE
Prototyping stage is essential to bring conceptual or theoretical ideas and concepts to life. and exploring their real-world impact before finally executing them. All too often, design teams reach final project execution before their effective viability. Your prototype allows you to confront the ideas, concepts and innovations you have found and created with the reality of the field and of your (current or future) users, consumers or clients.
Prototypes can be anything from sketches to 3D models, interactive digital mockups, role-playing: just anything that lets you make your ideas tangible and testable.
PROTOTYPE
TEST
Test stage goes hand in hand with the prototype phase, since you will most often test your prototypes with users. When you test ideas and prototypes with users, you gain a deeper understanding of your users and also gain their feedback to improve your designs.
In fact, the Test stage of the design thinking process often provide feeds into other stages, allowing allow you to empathize and gain deeper understanding of your users; it may also lead to insights that change the way you define your problem statement; it may generate new ideas to solve the user problem; and, finally, it helps you improve your prototype.
LAUNCH
Formally, the launch stage does not belong to the design thinking process, but it is obviously part of the journey. It is the moment when all the energy and involvement put into the process pays off. It is the moment of truth, the culmination of the process.
Depending on the subject, the product developed, the service created, the change made, the result can take many forms. Launching a new product and putting it on the market, publishing a new digital service and its communication campaign, transforming a structure and its tools and actions applied.
And we can also accompany you on this road to success.
Our deliverables
1 O 1 sessions
to co-creative workshops,
lasting from 3hours
to 3 days or more
depending on the challenge
and the project.
Summary reports,
Analytics, Interviews,
Executive summary,
Governance guidelines,
Business plans
UX UI Interactive mockups,
Brand book, User guide,
Product design, Animation short,
Motion advertising
Roadmaps
Expertise and Industry
OUR MOST OPERATED FIELDS OF EXPERTISE
- Market and trend exploration
- Technology scouting
- Ideation
- Fast prototyping
- Conceptualisation
- Business model crafting (including digitalization to stretch the scope)
…IN INDUSTRIES WE SERVE
- Beverage preparation systems
- Digital ecosystem
- Education & Training
- FMCG
- Food & Beverage
- Healthcare & Wellness
- Human Resources
- Digital entertainment
- Luxury Goods
- Sustainable biodiversity ecosystem
Depending on the scope and strategic status of the project in which you involve us, we shape our team according to the needs felt by collaborating with pioneers and experts in this field, the inova-pme team
IN PRACTICE
FACILITATE
Brozermo supports you through the various stage of the Design thinking journey and facilitates the process.
Practically, we can lead and intervene at each stage of the process or simply accompany you on one and/or the other stage.
EXPERIENCE
We have been practicing Design Thinking for over 17 years and have participated in hundreds of projects, in the field of products, brands, recruiting, human resources, training, marketing or business development, all of them innovative and groundbreaking.
CONFIDENTIALITY
Brozermo practices Design Thinking within very diverses structures. We work equally well with large and small companies, institutional organisations or communication agencies. Confidentiality is often a prerequisite and we are bound by confidentiality agreements with these companies, which explains why we mention only a small number of them publicly.
