gamification - Brozermo

We practice customer centricity, motivating them through their involvement and the user experience, in the field of human resources, marketing, customer relations, health, education, thanks to the playful mechanisms of gamification – serious gaming.

Gamification

is the use of game mechanics in non-game activities. It is used to increase brand loyalty, get people involved in necessary but otherwise less interesting tasks or increase the learning process quality and efficiency.

FOR MARKETING, DIGITAL AND MOBILE

WE DEVELOP WITH YOU, TOOLS AND CAMPAIGNS OF COMMUNICATION AND INFORMATION SERIOUS AND PLAYFUL

Marketing evolves with technology, and technology evolves quickly in digital world, with new channels, new communication platforms, new behaviours and new strategies.

All these tools are available to modern digital marketing, which makes it interactive, cooperative, enhancing and intelligent, in order to better follow today’s consumer behaviours.

It is in this area that Brozermo’s services thrive. We like to say we that we can’t master all communication channels, all technologies and all platforms, but we are effective on those we offer.

ThinkGo, a firm specializing in strategy and business development, integrates gamification into its commercial acquisition process.
ThinkGo involves its audience by encouraging them to take part in an almost impertinent quiz, whose benefits are as intellectual as they are factual: the methodology of your commercial success and an hour of consultation offered.

THE DARPHINETTE

Darphin invites you to follow the adventures of the Parisian Darphinette – Darphin’s muse – through a new immersive interactive experience on your mobile.
Developed for Darphin – Estee Lauder Europe, the application is intended for their urban “Millenials” audience. The app is designed to engage and build loyalty while having fun. The app is also an easy entry door to their on-line-store.

la-darphinette-app

energygo-app

ENERGYGO

Developed on behalf of Energie Suisse, the Swiss Federal Department of Energy, ENERGY GO is an App and a game based on the principle of acquiring energy reflexes through virtual challenges, actions and successes.

A real “gamification” approach, where the mechanics of a virtual game involve pragmatic and very concrete reflexes and behaviours in the real world, for an implementation of energy saving.

THE “MARCEL VOUS ACCOMPAGNE” CAMPAIGN

Over the summer, while working on the M1 infrastructure, the ‘Transports Lausannois’ replaced the M1 with buses. To turn this period into a positive experience, the tl wanted to communicate through an information campaign.
Brozermo offered a fun, innovative and surprising communication concept in the form of a cross-media and participative campaign. Hence the character of Marcel, born during this campaign to help users throughout the summer. A “Serious gaming” approach supported by a mobile app.

TL_Campagne_Marcel

CityCable_Prezi

LogoCityCable_White

INFORMATION TOOL

A 6-hands information show, brainchild of a collaboration between Citycable, the Caméléon theatre company and Brozermo. A show in the city, to inform Lausanne inhabitants about fibre-optics technology, its deployment and the major role Citycable is playing in this field.
Using Prezi, Brozermo enhances graphically and visually Citycable’s information thread, while actors interact with the audience on the theme during the show.

“MILLIONS” CAMPAIGN

An internal Nespresso Switzerland and La Poste campaign. A print and digital campaign for the employees of La Poste to celebrate the millions of distributed parcels. From the concept to the key visual as well as the online order form, Brozermo developed this campaign hand in hand with the Nespresso Switzerland team.

Nespresso_Mailing_Campagne_B2B

Nespresso_Mailing_CampagneEte_B2B

“SUMMER SPECIAL OFFER” CAMPAIGN

A Nespresso digital campaign for the Nestlé employees. From the concept to the key visual and the online order form, Brozermo developed this campaign hand in hand with the Nespresso Switzerland team.

WEB APPS

FUN, PARTICIPATORY, INTEGRATED WITH SOCIAL NETWORKS

FACEBOOK QUIZZ

A cheeky Quizz campaign over 1 month to develop loyalty and awareness of the Amavita brand. From brainstorming to game development, we have created this Facebook game with the Amavita team. A typical Serious Gaming project.

Amavita_WebApp

SunStoreWebApp

ADVENT CALENDAR

In the form of a ‘One-armed bandit’, 24 days of game and gifts to increase brand loyalty and awareness. From brainstorming to game development, we have created this Facebook game with the Sunstore team. A typical Serious Gaming project.

GAMES

AVAILABLE ON APP STORE

CRAZY WHEEL RIDER

Our true, authentic, fast and furiously addictive game on the App Store. Published under the name of our partner NuOxygen, promoted by Apple in the Best New Game section in over 50 countries, this game runs on iPhone, iPod Touch and iPad.
It is a fast game, with a unique mechanic that you will find in no other game. Easy to play, hard to master, a 100% Brozermo game.

CWR_V02

PurpleRabbit

PURPLE RABBIT

Un petit jeu, développé dans un délai court et à prix compétitif, comme un cadeau pour nos clients. Gratuit sur l’AppStore, un bel exemple de gamification et un bon modèle pour de l’intégration de marques.
Imaginez des cadeaux et votre marque à la place du lapin et des oeufs…

MECANICS

Gamification relies on human’s natural interest in games: by rewarding the user often and giving him a feeling of moving forward through a number of small challenges, he is encouraged to adopt the desired behaviour, feels motivated and involved in the task, which leads to better results and more satisfaction.

Most tasks can be made more fun using gamification and we have our little cookbook of game mechanics ready to pick from for your project, so don’t hesitate to ask.

OUR SELECTED LATEST POST ON THE TOPIC

GAMIFICATION TRENDS FOR 2018

gamification - global facts, gamification - serious gaming - en