CAMPAIGNS AND TOOLS
FOR COMMUNICATION AND INFORMATION WITH SMALL AND LARGE AUDIENCES ALIKE
Marketing evolves with technology, and technology evolveA quickly in a digital world, with new channels, new communication platforms, new behaviours and new strategies.
All these tools are available to modern digital marketing, which makes it interactive, cooperative, enhancing and intelligent, in order to better follow today’s consumer behaviours.
It is in this area that Brozermo’s services thrive. We like to say we that we can’t master all communication channels, all technologies and all platforms, but we are effective on those we offer.
THE “MARCEL VOUS ACCOMPAGNE” CAMPAIGN
Over the summer, while working on the M1 infrastructure, the ‘Transports Lausannois’ replaced the M1 with buses. To turn this period into a positive experience, the tl wanted to communicate through an information campaign.
Brozermo offered a fun, innovative and surprising communication concept in the form of a cross-media and participative campaign. Hence the character of Marcel, born during this campaign to help users throughout the summer. A “Serious gaming” approach supported by a mobile app.
INFORMATION TOOL
A 6-hands information show, brainchild of a collaboration between Citycable, the Caméléon theatre company and Brozermo. A show in the city, to inform Lausanne inhabitants about fibre-optics technology, its deployment and the major role Citycable is playing in this field.
Using Prezi, Brozermo enhances graphically and visually Citycable’s information thread, while actors interact with the audience on the theme during the show.
“MILLIONS” CAMPAIGN
An internal Nespresso Switzerland and La Poste campaign. A print and digital campaign for the employees of La Poste to celebrate the millions of distributed parcels. From the concept to the key visual as well as the online order form, Brozermo developed this campaign hand in hand with the Nespresso Switzerland team.
“SUMMER SPECIAL OFFER”
CAMPAIGN
A Nespresso digital campaign for the Nestlé employees. From the concept to the key visual and the online order form, Brozermo developed this campaign hand in hand with the Nespresso Switzerland team.
WEB APPS
FUN, PARTICIPATORY, INTEGRATED WITH SOCIAL NETWORKS