The marketing world has long embraced the use of games and gaming elements for advertising, inspiring customer loyalty, and even replacing customer education. From keeping corporate learners engaged to mobilizing customers and creating communities, let’s take a look at how these marketing teams are utilizing gamification to up their game.
Create a Community (Nike)
The Nike+ community is unparalleled when it comes to fitness fanatics. Since its conception in 2007, Nike+ has been dedicated to helping athletes, especially runners, track and tout their mileage. Having garnered over 11 million users, the Nike+ platform enables athletes to track their runs, input times and results, and then compare and share with millions of other users. They can also earn points and challenge friends and family. Since the creation of the Nike+ community, Nike has increased its share of the American running shoe market by 14 percent. Humans are social creatures by nature, so Nike+ is capitalizing on the desire for community by allowing users to interact and share results with one another.